Liv can count on profit and boss Kyles - Daily Record

Last updated : 04 August 2004 By Dov

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From the outside looking in, she may be Scotland's answer to Karren Brady at Birmingham City - a sharp and shapely operator, put in place by a wealthy male boss with an eye on PR value as much as pre-tax profits.

It's a charge as insulting to Brady as Kyles, who wears a pair of maroon high heels that could easily double as daggers if you tried to push the line too far.

In her first major interview since taking over at Almondvale two months ago, it's clear the only figure she is interested in drawing attention to is the zero that indicates Livi's debts under the Lionheart Consortium headed by her boss Pearse Flynn.

She also has assets worth mentioning - 17 players signed this summer, a healthy bank balance on account of Lionheart investment and plans to turn a profit in a couple of years.

Kyles, 34, has been reluctant to be interviewed, in part due to the scale of the job she faces in trying to guide Livi back from the brink of financial oblivion that saw them plunge into administration six months ago.

She also prefers action over words and is mindful that staff see her working hard to realise the club's potential, not raise her own profile.

She works at least a 70-hour week and has taken only one day off since June 4.

And she rat-a-tats plans, projections, ambitions and aims like a verbal Gatling gun, pausing only to chuckle when parallels are drawn, not with Brady, but with former Celtic owner McCann.

Kyles said: 'Everyone mentions Karren Brady but the only comparison between us is that we're both females in our thirties working at a senior level in football.

'It doesn't bother me because I know it's a novelty for now and I'm confident enough in myown abilities.

'I don't mind analogies being drawn with Fergus McCann, given his success at Celtic. If we do the same here it will be a bloody good job.

'Fergus ran Celtic with his head,not his heart, and Pearse and I have said from the start that as much as we're interested in football, this is a business opportunity.

'Mind you, it didn't stop me leaping from my seat and cheering when we scored against Clyde on Saturday.'

Kyles, raised in Cambuslang but now living in the west end of Glasgow,has been a football fan since a friend persuaded her to watch Celtic when she was at Glasgow University studying accountancy.

She points out she was never a Parkhead season-ticket holder. Her career is clearly her passion, with 12 years at Ernst and Young leading to a series of promotions in Glasgow, London and Sydney.

Kyles first joined forces with Irish tycoon Flynn three years ago when she advised him on the start-up of his new technology firm Damovo, a £360million buyout of the Ericsson group worldwide, and was persuaded to become one of his key lieutenants as director of strategy.

She said: 'We shared a coffee and he outlined what he wanted to do with his business. I told him his ideas were crap and I'd do it differently. He had found someone he could argue with.

'We first spoke about Livingston in March. I told him he was a fool to consider buying into a football club but the more he talked about it the more it made sense.

'The huge advantage of buying a club in administration is that it doesn't have any debt and when you see the business model we have in place it can work.'

Kyles knew nothing about the business of Scottish football but, like McCann, is happy to rip up the rulebook of a century of previous practice.

Listen hard and you can hear the echo of the Scots-Canadian twang promising not one thin dime to anyone attempting to pull a fast one, particularly agents.

She said: 'One agent left a meeting with me unhappy and said,'I'm going to go and tell all the other agents how you are dealing with us'. I replied, 'Great, you'll be saving me the time'.

'Another tried to ask for a fee, claiming it was the FIFA rule. Gimme a break!

'You don't go to a garage and fill upwith petrol then pay thousands to a guy who stands in the forecourt telling you that you need new tyres or an exhaust or else the vehicle will fall apart at the next junction.

'My priority is to spend on our players and staff, not agents' fees that can be as much as five figures.'

Livi are still officially in administration but Lionheart have a formal management agreement allowing them to run the club.

But they cannot complete their buyout until the banks and majority shareholder Dominic Keane agree a price for his stake.

Kyles said: 'It's important we come out of administration soon. Although there is a new sense of security at the club, there are minor issues that become real hassles. 'We're trying to arrange a credit card machine for the club shop that would allow us to sell season tickets but when you're in administration insurance underwriters won't touch you with a barge pole.

'We're working to resolve it but we're doing a million things better and the local community have been supportive.

'Understandably, some businesses are a little anxious but we are confident things will pan out when they see what we're doing.

'We can make this a financial success and I know I'll be getting the sack if we aren't turning a profit.'

Kyles is also full of praise for the job being undertaken by rookie boss Allan Preston, who was officially appointed on the same day as her.

She said: 'We work well together.There are lines of division and authority and sometimes it suits Allan to have me available to play the role of badcop.

'His relationship with the first-team squad is much more important than what they think of me.

'We're mentally ready for the new season and I'd love to see us finish in the top six.

'Our players are paid well, though not the best in the SPL.They are on big bonuses for finishing in that top half of the table.

'I want to write those cheques.'